Free your mind at 45 with Ivory’s Cognitive Health Checkup

Why Catching Dementia Early Matters

Imagine you’re touching 50 and you’re walking into a room and forgetting why you came in. Or maybe struggling to recall a name that was once at the tip of your tongue. These moments might seem harmless, but they could be early signs of something more serious—dementia. The truth is, dementia doesn’t arrive suddenly; it creeps in slowly, often starting with mild cognitive impairment (MCI). By the time we notice, it could be too late to reverse the damage. That’s why catching dementia early is so crucial.

Dementia is a progressive condition that affects memory, thinking, and behaviour. It robs people of their independence, their relationships, and eventually, their sense of self. But what if there was a way to detect the warning signs before they become irreversible? Early detection allows for interventions that can slow down, or even prevent, the progression of dementia. This is where Ivory’s Cognitive Health Checkup comes into play. It’s not just a checkup; it’s a proactive step toward a healthier, more independent future.

Taking this test doesn’t just check a box—it frees your mind. By knowing you’ve done the best you could to protect your brain health, you can live with the confidence that you’re actively safeguarding your future. There’s a peace of mind that comes from understanding where you stand and what you can do to keep your mind sharp as you age.

Real-Life Cases: The Power of Early Detection

In one remarkable study conducted by Mayo Clinic, participants who were identified with MCI were able to maintain their cognitive abilities through targeted lifestyle changes. These individuals, aged between 45 and 60, underwent cognitive training, adjusted their diets, and increased physical activity.

The claims about the effectiveness of lifestyle changes in maintaining cognitive abilities in individuals with Mild Cognitive Impairment (MCI) are supported by research from reputable sources such as Mayo Clinic. Studies indicate that participants diagnosed with MCI, particularly those aged between 45 and 60, who engaged in targeted lifestyle modifications—such as cognitive training, dietary adjustments, and increased physical activity—often experienced a slowing of cognitive decline. Some even showed improvements in memory and executive function. This underscores the importance of proactive steps in managing cognitive health​ (Mayo Clinic)​ (Mayo Clinic Connect).

Additionally, the Mayo Clinic’s HABIT (Healthy Actions to Benefit Independence and Thinking) program emphasizes the role of cognitive and physical exercises, memory compensation strategies, and wellness behaviour changes. These interventions are designed to help individuals with MCI maintain or even improve their cognitive abilities​ (Mayo Clinic Connect).

Moreover, evidence suggests that individuals who regularly manage their blood pressure, cholesterol, and blood sugar levels, alongside undergoing cognitive assessments, significantly reduce their risk of progressing to dementia. These findings align with broader health strategies highlighted by Healthline, which advocate for the early detection and management of cognitive decline through regular health checks and lifestyle interventions​ (IntechOpen – Open Science Open Minds).

By following such evidence-based approaches, you can actively protect your brain health and potentially prevent the onset of dementia.

Dementia & India: A Growing Concern

Dementia is a global issue, but in India, it’s becoming particularly alarming. Mild Cognitive Impairment (MCI), often a precursor to dementia, is massively underdiagnosed. This lack of awareness and early action has contributed to a sharp rise in dementia cases across the country.

The statistics are startling:

• 15 million Indians at risk after COVID-19: The pandemic has not only affected physical health but has also increased the risk of cognitive decline among millions of people.
• 18% yearly increase in cases since 2020: This rapid rise underscores the urgent need for early detection and intervention.
• ₹1.23 lakh annual cost of dementia patient: The financial burden on families and the healthcare system is immense, making prevention and early detection even more critical.

Ivory’s Cognitive Health Checkup is a timely and essential tool in addressing this growing crisis. By detecting modifiable risk factors early, this checkup can help minimise cognitive decline and potentially reduce the number of new dementia cases.

Ivory’s Cognitive Health Checkup

It’s not just another medical test; it’s a comprehensive assessment designed by top neuro experts with decades of experience. This checkup is FDA-registered and combines cognitive testing with a detailed lifestyle screening to give you a complete picture of your cognitive health.

Here’s what the checkup includes:

1. FDA Registered Cognitive Assessment: Through simple, engaging games, this assessment reveals your cognitive strengths and areas that may need improvement.
2. Health & Lifestyle Screening: A thorough assessment of your lifestyle, including blood pressure, blood sugar, and lipid profile, to identify potential risk factors.
3. Neuro-Counsellor Consultations: Two personalised one-on-one consultations to discuss your assessment results and explore ways to mitigate your risk factors.
4. Personalised Recommendations: A 360-degree summary of your cognitive profile with tailored recommendations for maintaining or improving your cognitive health.

Brain Care by Experts: Precise, Proven, Personal

Ivory’s Cognitive Health Checkup is backed by science and expertise. Created by specialists with over 60 years of experience in neuroscience and neuropsychology, this checkup is based on more than 20 years of research. What sets this checkup apart is its personalised approach—every client receives one-on-one support tailored to their unique needs.

As Dr. Sumiti Saharan, a leading neuroscientist and digital health strategist, explains, “Our team has built this comprehensive checkup to understand your cognitive health and lifestyle risks. This will help you identify and improve on your risk factors for a better, healthier life.”

How to Interpret Your Risk Levels

After completing the checkup, you’ll receive a detailed report outlining your cognitive health risk level. Here’s what those levels mean:

Low Risk: Your cognitive health is strong with a low risk of dementia. Keep up your current lifestyle and consider another test in 18-24 months.

Moderate Risk: You have some risk factors that could lead to cognitive decline. It’s important to follow the personalised recommendations provided to reduce these risks.

High Risk: You are at significant risk of cognitive decline. Immediate action is necessary to address the risk factors identified in your checkup.

What Our Customers Say

Don’t just take our word for it. Here’s what some of our clients have to say about Ivory’s Cognitive Health Checkup:

• Krishna Thacker, Advocate, Navi Mumbai, Maharashtra: “Everyone touching 50 should do this to take care of their memory.”
• Gyani Lal, Creative Producer, Mumbai, Maharashtra: “It’s important to take a Cognitive test to understand your mental well-being.”

By taking this test, you’re not just protecting your brain health—you’re freeing your mind at 45 and beyond. You’ll have the confidence of knowing that you’ve done the best you could to safeguard your future. Early action can outsmart dementia. Don’t wait until it’s too late—take control of your cognitive health and book your checkup today!

Frequently Asked Questions